Creating a great product is crafting an experience that resonates with users, solves a problem, and adds value to their lives. But what truly makes a product stand out? Think about your favourite products and brands. What do they do that make them levels above their competitors? In my experience, there are several key factors that contribute to what makes a product great.
1. Purpose-Driven Design
The best products are designed with a clear purpose. They solve a specific problem or fulfill a genuine need. Whether it’s a software tool that streamlines workflows, a gadget that simplifies everyday tasks, or a piece of clothing that makes you feel confident, great products have a clear reason for existing. This purpose informs every decision throughout the design and development process.
2. User-Centered Experience
Great products are built with the user in mind. From intuitive interfaces to thoughtful features, a product that’s easy to use and meets the needs of its target audience will always win. It's not just about what the product does but how it makes the user feel. If using the product is a seamless, enjoyable experience, it has a much higher chance of creating loyal customers.
3. Simplicity and Focus
While it may be tempting to add a wide range of features, the best products are often the simplest. They focus on doing one thing well rather than trying to do everything. By prioritizing functionality and eliminating unnecessary complexity, a great product provides clarity, ease of use, and a refined experience.
4. Quality and Reliability
A product that isn’t reliable will quickly lose trust. Great products are durable, dependable, and high-quality. Whether it’s the materials used, the technology behind it, or the way it performs, consistency is key. Users want to feel like they can rely on the product, day in and day out.
5. Innovation and Creativity
Innovation is often the spark that sets a product apart. A truly great product introduces new ideas, technologies, or approaches that disrupt the market. It pushes the boundaries of what's possible and challenges the status quo. But innovation doesn’t always mean complexity—it can be as simple as finding a smarter solution to an existing problem.
6. Emotional Connection
Finally, great products resonate with users on an emotional level. Whether it’s through design, messaging, or the brand behind it, the product makes people feel something. This emotional connection is often what drives brand loyalty and turns customers into advocates.
My List
Here are a list of companies and products that I think do this amazingly well: Apple, Notion, Claude, ChatGPT, Perplexity, Figma, Cursor, Wealthsimple, Shopify, Coinbase, Blender, Nothing
-Sal